Schüller: Scanning kitchens for the general public will
with kitchens in the uniform grid 130s Schüller set new standards in the consumer sector. The company yesterday presented its new product lines, "schüller.c2" and "schüller.c3" that in future the "creative" collection: replace (revenue share is 75 percent) should. The new lines with a focus in the price range € 4000-8000 are available on the market as the only two cabinet heights of 715 mm and 780 mm. The presentation of the products is also on the cuisine of 20 miles to 26 September in wages instead. In October, they are already placed. The sale of the handle-less version "schüller.c3" is had in the second quarter of 2009 starten.Erstmals Schuller conducted a consumer survey on food in order to incorporate real needs in product development. "It was important for us that we are not for trade pressure build up, "said sales manager Jörg Hochberger. "Rather has this now until the end of 2009 or perhaps even longer time, of, creative 'to' c2 'switch. "The" creative "line would be the end of next year, continued to be produced and replaced only gradually by the new kitchens. "The biggest challenge will be the training for us," added Hochberg. So shall from mid October to December about 1,000 sales at the locations "House4Kitchen" in wages and the company is based in Herrieden for the new kitchen fit made werden.Zum background of the introduction of new requirements have been called abroad, where, among other brands of ever increasing value . get For with the new lines will penetrate also the name Schüller stronger. In Germany's trading partners will continue to have the opportunity to market the kitchen as "No Name" or "Private Label". On request they can also be sold as "schüller.c2" or "schüller.c3. In addition, the new lines to respond to the increasingly powerful supplier concentration in Germany. It was important not only to attract new customers but to keep with a maximum range of services to existing clients. Schüller now attracts the same with the consumer-scanning program from hackers. An appropriate re-launch in autumn by Nolte kitchens. Schuller himself but will not compete. Therefore, the grid kitchen "next 125" the new lines has significantly ausgebaut.In Schüller invested € 10 million and, finally, the production had changed and a new high bay warehouse will be built with 25,000 seats.
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