VertriebsgmbH FB: Now with Elica Hoods portfolio
16.01.2009, 16:39 UhrNach the sale of exclusive Gutmann hoods to the Italian Elica Group Managing Director Manuel Fernandez has organized its new equipment sales. Therefore replaced instead of the AFG in December, FB VertriebsgmbH to the succession. Fernandez founded the new company with his wife Sonja Boehringer, without ex-partner Karl-Götz Arnold, - from the initials of last names is ultimately the company name "FB". The portfolio includes devices of the U.S. Viking brand (from 1.5 years in AFG) and recently, the brand V-train and Elica. Seat of the FB is VertriebsgmbH Straubenhardt at Pforzheim in the premises of the company Bock, which handles customer service for V-train, Viking and Gutmann and soon the logistics. In parallel, Manuel Fernandez remains for Gutmann, Elica as an independent subsidiary with 100 employees in Mühlacker (including production) organized for the next few years as Managing Director. The FB-distribution line is in the hands of Joachim Wagner, the Schleicher Gutmann remains with Patric. FB will supervise 20 free agents in addition to Germany and Austria, Luxembourg and Denmark soon. Several brands "in a box" are expressly not allowed, as Fernandez says. If only because of his past when he wants to avoid cannibalization ATAG. V-train, leading equipment brand in Switzerland, comes as a "small but beautiful full-range program" from 1 March on the German market - in the FB-Exlusivvertrieb supported by twelve sales representatives. Viking will also start in March with new devices. Moreover, this country is the ground for Elica hoods be developed with nine sales representatives. The focus for all brands is on the kitchen trade. Elica is additionally being sold through wholesalers Sedia and Vogt and the kitchen industry. As to reasons for the sale of Gutmann Elica indicates Fernandez: "We needed a strong partner to generate growth. Precisely because of the large development department, we now have very different ways to quickly come up with innovations to market. "Moreover, hopes the busy manager (born 1960) Synergies in exports and the long-term future of the company.
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