The Living Concept "BY", a collaboration of Boffi, Living Divani and Porro, opened in Los Angeles is already the fourth showroom in five months. On 300 square meters, a complete living room is presented with an international flair. Rather than put on exhibitions of the Interiors for a living as traditional furniture stores, as the "BY" examples such as kitchen, bedroom and Co. with the furniture of innovative Italians can contribute. It is perfectly complement the products of the partner. While responsible for Boffi kitchens and bathrooms features, is specialized in Living Divani and Porro upholstery on seat and bedroom furniture. The unifying element is a common philosophy of traditional craftsmanship combined with innovative product development, materials and technology selection. Responsible for the concept of the store as well as the showrooms in New York, Munich and Lyon, art director Piero Lissoni. The collaboration was to develop new markets launched without connect with existing distribution channels to compete.
0 comments:
Post a Comment