"We will not participate in the event you!" Koelnmesse CEO Gerald evil took place during today's "imm cologne" press conference in Cologne clear words about the current MOW-shift schedules. And he stressed the international Press representatives: "It would be fatal in times in which we all talk about efficiency and pooling resources to set this date due to traditional short-term interests at risk." For the world's calendars stand, "January = furniture = Cologne" . Also criticized Gerald evil in relation to the number of domestic and City Initiative, the industry afford "currently some inefficiencies." For the "imm cologne 2010" betrayed the Koelnmesse boss already exciting changes. The focus is on the recovery of the strong national and international brands - in all segments. To achieve this, the exhibition will, for example, Design new ground in the area. The task involves the curation Hall Deleted 11th There will be only an advisory body. For 2010 comes with "Pure Village" a new exhibition format that will appeal to design-oriented brands: Hall 3.2 creates the interior designer Dick Spierenburg areas 30-100 m-part of an exhibition concept. As an antidote to the design area in the North Halls a business area is planned, which will come up with strong ideas POS.
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