"The Witness - The first movie in the Outernet" is the first interactive film in the Outernet. It is a real-life game that is played using an iPhone App. The app was developed by the Multimedia Agency Power Flasher, in Hamburg. The special element is part of an integrated campaign, the agency Jung von Matt / Spree for the pay-TV channels 13TH STREET Universal. The film combines interactive virtual on-screen video sequences with a GPS Real-Life Game. Selected audience experience with "The Witness" their own personal thriller. The registration for the live event will start on 14 March 2011 the official Relaunch of the transmitter 13TH STREET Universal on www.13thstreet.de. On 9 April starts the live event in Berlin. The players are interactively involved in the investigation of the thriller and must directly identify the various crime scenes. On their iPhone, they contain important information and track what is happening on virtual-established film scenes on location.
for "The Witness" set the Power Flasher an iPhone App in order with which the player is literally to eye witnesses. It used the multimedia agency technologies such as Augmented Reality (AR) for video integration and location-based services (LBS) to trigger actions based on the location of players.
iPhone App is This investigative tool for
the players to interactively move in the game and get important information to the iPhone is an indispensable investigative tool. With your phone can browse the other players, collect evidence and communicate with allies and adversaries. Necessary for this is a special software for the iPhone, which was developed by the multimedia specialists Power Flasher.
Player of the live events witnessed the kidnapping of a young woman with right on the scene of the crime. The viewer is thus an eyewitness and then gives himself a hunt with the kidnappers across the whole of Berlin. The players with calls and SMS will be conducted live at the various crime scenes. Stations are, for example, a hacker abandoned apartment, a red light bar or in a dark warehouse. Through movies, the participants get on the ground on their smartphones, the piece used for the whole piece crimes together right before her eyes.
The trailer for the campaign introduces the App: http://www.youtube.com/watch?v=xeMOfhEPLpE
players identify with mobile tech
The app has been complete with the native language, Objective-C for the iPhone. This allows the properties of optimal use of the smartphone to give the player a real and involved as possible feel. Functions such as the built-in compass to support this. By Compass Augmented Reality and is the player as pointed as the direction in which he must move the camera of his mobile phone to a video scene to start depending on its location in space. Thus, the player is in the middle of the action.
was for a possible involvement of gaming experience also installed a QR code scanner. Users scan on set hidden codes that they provide important data in the game. Depending on how the players in the game deal with this data, turns the outcome of the game for good or bad. The application
pursued further by the current path of the user's GPS (Location-based Services). Player is leaving a crime scene, he gets a statement as to the next place he the action is. Once he arrives there, the application automatically detects this. The next game level will start automatically once it arrives in real life at a new venue. In the interactive game he has to decide on various points the way to what place he goes next. These decisions are reflected in the app, and change the game play automatically. Depending on the game, the user also receives calls during the game. These calls are triggered automatically by the app and made as voice calls. Even if the app is no longer active or is in the foreground, the player receives all notifications.
Nöthe Fabian, Creative Director of the Power Flasher Hamburg, is pleased about the project: "Power Flasher was already with ideas, concepts, and the shoot involved as technical partner. We were able to further develop our proposals to implement, procedure and gameplay, the idea of The Witness and exhaust the technological possibilities fully. "
Power Flasher worked on" The Witness "back together with the partners with which it already last year successfully interactive horror film "Last Call" for Universal 13TH STREET transpose. The interactive film project that could control the audience at the cinema, the film shows on mobile phones, has received many international awards. To the new project "The Witness gave "Jung von Matt / Spree again concept and idea. The production features sich@radical.media nhb Berlin and responsible.
more information, see www.powerflasher.de
About Power Flasher: Flasher
The Power GmbH is well-known since 1997 with over 1000 references a leading provider of multimedia solutions and consists of the Agency units, Solutions and Labs. The Unit Agency specializing in multimedia, human interface design and application development. Solutions has been with products like the Eclipse-based development tool for Flash (FDT) is known. In the Unit Labs affords Power Flasher creative freedom to an innovative edge secure. unite at its offices in Aachen and Hamburg 40 Powerflasher creativity and technology at the highest level in the form of Web and desktop applications, trademarks and product Web Specials, Guided Tours, Online Games, digital installations, as well as social media and mobile apps. Thus, the including the "IF Communication Design Award Gold award-winning multimedia agency of the renowned specialist Carlo Blatz as a service for creative, content and technology, innovative solutions positioned and serves clients such as Converse, German Post, German Telekom, T-Online, LG Electronics, MTV, ZDF, Pro7, RTL, Heine, Adlon Holding, XING, Yello Strom, and agencies like Jung von Matt, Kolle Rebbe, Lukas Lindemann Rosinski, BBDO, Scholz & Friends.
Contact:
Powerflasher GmbH
Carlo Blatz
Belvedere Allee 5 52070 Aachen Tel
+49-241-91880-230
Fax. +49-241-91880-239
welcome@powerflasher.de
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Kiebitzhof
9 22089 Hamburg Tel
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powerflasher@xpand21.com
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